UAccel Quick Start & I-Corps

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Course curriculum

1. Welcome to UAccel Quick Start
2. Introduction from Dr. Josh Werner
3. Pre-Course Surveys
4. Agenda
5. Key Terms
1. Chapter 1: Introduction to the Value Proposition Canvas
2. Chapter 2: Build a Value Proposition Canvas
1. Chapter 1: Why We Do Discovery
2. Chapter 2: How Not to Do Discovery
3. Chapter 3: How to Do Discovery
4. Chapter 4: Corporate Discovery
5. Chapter 5: Who Do I Talk To
6. Chapter 6: When Do I Stop Doing Discovery
7. Chapter 7: Customer Stakeholders & Roles
8. Chapter 8: Ecosystem Map
9. Chapter 9: A Faculty Perspective
10. Chapter 10: Example Questions
11. Customer Discovery Deliverable
12. Drafting Your Value Proposition Statement & Business Thesis
13. Customer Discovery Resources
1. Licensing - Chapter 1: It Starts with Discovery
2. Licensing - Chapter 2: Commercialization: Finding a Path and a Partner
3. Licensing - Chapter 3: Working with Industry: Agreements
4. Licensing - Chapter 4: Working with Industry; Building Relationships & Understanding Industry Culture
5. Licensing Application Exercise
6. Pathways for University Technology: Startup or Established Company
7. Commercialization Pathways Resources
8. Halfway Point Slide Update
1. Inventor Dr. Josh Werner on Ecosystem Mapping
2. Ecosystem Map Recap
1. Marketing Sizing: Two Approaches
1. Welcome to Phase II / I-Corps
1. Chapter 1: Introduction to the Business Model Canvas
2. Chapter 2: Walkthrough of the Business Model Canvas
3. Chapter 3: Business Model Canvas Example: Uber
4. Chapter 4: Walkthrough of the Social Business Model Canvas
5. Chapter 5: Social Business Model Canvas Example: Kiva.org
6. Business Model Canvas Deliverables
1. Chapter 1: Introduction
2. Chapter 2: "The Lean Startup" Overview
3. Chapter 3: VCS 1: Value Creation in Startups
4. Chapter 4: VCS 2
5. Chapter 5: ROI Ratio Concept
6. Chapter 6: ROI Qualitative Risk Estimation Technique
7. Chapter 7: ROI CS 1 - ROI Case Study
8. Chapter 8: ROI CS 2 - ROI Case Study
9. Chapter 9: ROI CS 3 - ROI Case Study
10. Chapter 10: BML Overview
11. Chapter 11: BML Example
12. Chapter 12: MVP Overview
13. Chapter 13: MVP Example
14. Chapter 14: MVP Wrap-up
15. Chapter 15: Lean Startup Ethics
16. Chapter 16: Application Examples Intro
17. Application Example: B2C Software
18. Application Example: B2B Saas
19. Application Example: Deep Tech
20. Application Example: Therapeutic
21. Application Example: Investor Communications
22. Chapter 17: Customer Discovery For Product Verification
23. Chapter 18: Clear Buying Signals
24. Identifying Risk and the MVP Application Exercise
25. Build, Measure, Learn and MVP Resources
1. Chapter 1: Growing Your Team
2. Chapter 2: Importance of Team
3. Chapter 3: Building & Managing Your Team
4. Chapter 4: Risks of Team Fallout
5. Chapter 5: Corporate Governance
6. Teams Application Exercise
1. Final Presentation Template
2. Final Presentation Example: Uber
3. Example: Legal Capacity Building
4. Example: Nanomed
5. Example: Alzheimer's Genetic Scanner
6. Example: Online Pet Health Information Assurance
7. Example: Mixquito
1. Chapter 1: Identify Your Audience
2. Chapter 2: Communicate Effectively with Your Audience
3. Chapter 3: Connect Through Storytelling
1. Chapter 1: Crossing the Chasm Intro
2. Chapter 2: Meet the CTC Segments
3. Chapter 3: CTC Segments Exercise: Podcasting
4. Chapter 3 Quiz: Podcasting
5. Chapter 3: CTC Segments Exercise: Podcasting Continued
6. Chapter 4: CTC Segments Exercise: Video Phone
7. Chapter 4 Quiz: Video Phone
8. Chapter 4: CTC Segments Exercise: Video Phone Continued
9. Chapter 5: CTC Segments Exercise: Flip Phone/Landline
10. Chapter 5 Quiz: Flip Phone/Landline
11. Chapter 5: CTC Segments Exercise: Flip Phone/Landline Continued
12. Chapter 6: CTC Segments Exercise: Electric/Hybrid Vehicles
13. Chapter 6 Quiz: Electric/Hybrid Vehicles
14. Chapter 6: CTC Segments Exercise: Electric/Hybrid Vehicles Continued
15. Chapter 7: CTC Segments Exercise: AI Virtual Assistant
16. Chapter 7 Quiz: AI Virtual Assistant
17. Chapter 7: CTC Segments Exercise: AI Virtual Assistant Continued
18. Chapter 8: CTC Segments Exercise: Self-Driving Vehicles
19. Chapter 8 Quiz: Self-Driving Vehicles
20. Chapter 8: CTC Segments Exercise: Self-Driving Vehicles Continued
21. Chapter 9: CTC Segments Exercise: Broadcast Radio/TV
22. Chapter 9 Quiz: Broadcast Radio/TV
23. Chapter 9: CTC Segments Exercise: Broadcast Radio/TV Continued
24. Chapter 10: Understanding the CTC Market Segments
25. Chapter 11: The Chasm: The Beachhead Market
26. Chapter 12: CTC & Lean Startup
27. Chapter 13: the CTC Code
28. Chapter 14: CTC for Deep Tech
29. Chapter 15: CTC for Licensing
30. Chapter 16: Crossing the Chasm Wrap Up
31. Chapter 17: Definition of a Beachhead Market
32. Crossing the Chasm Application Exercise
33. Crossing the Chasm Resources
1. Chapter 1: Ready, Fire, Aim Intro
2. Chapter 2: SBIR Overview
3. Chapter 3: Ready, Fire, Aim Problem
4. Chapter 4: Ready, Fire, Aim What Went Wrong?
5. Chapter 5: Why Aren't We Doing This?
6. Chapter 6: Application Myth #1
7. Chapter 7: Myth #2
8. Chapter 8: Myth #3
9. Chapter 9 : Myth #4
10. Chapter 10: Myth #5
11. Chapter 11: Conclusion
12. Session 6 Optional Resources

About this course

Free
124 lessons
8.5 hours of video content

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UAccel Quick Start & I-Corps

Course curriculum

Introduction to UAccel Quick Start

Value Proposition Canvas

Customer Discovery

Choosing a Commercialization Pathway

Ecosystem Mapping

Market Sizing

Introduction to UAccel Phase II / I-Corps

Business Model Canvas Introduction

Build, Measure, Learn and the MVP

Growing Your Team

Final Presentation

Pitching (Optional)

Crossing the Chasm (Optional)

SBIR Ready Fire Aim (Optional)

About this course

Discover your potential, starting today