Course curriculum

    1. Welcome to UAccel Quick Start

    2. Introduction from Dr. Josh Werner

    3. Pre-Course Surveys

    4. Agenda

    5. Key Terms

    1. Chapter 1: Introduction to the Value Proposition Canvas

    2. Chapter 2: Build a Value Proposition Canvas

    1. Chapter 1: Why We Do Discovery

    2. Chapter 2: How Not to Do Discovery

    3. Chapter 3: How to Do Discovery

    4. Chapter 4: Corporate Discovery

    5. Chapter 5: Who Do I Talk To

    6. Chapter 6: When Do I Stop Doing Discovery

    7. Chapter 7: Customer Stakeholders & Roles

    8. Chapter 8: Ecosystem Map

    9. Chapter 9: A Faculty Perspective

    10. Chapter 10: Example Questions

    11. Customer Discovery Deliverable

    12. Drafting Your Value Proposition Statement & Business Thesis

    13. Customer Discovery Resources

    1. Chapter 1: Crossing the Chasm Intro

    2. Chapter 2: Meet the CTC Segments

    3. Chapter 3: CTC Segments Exercise: Podcasting

    4. Chapter 3 Quiz: Podcasting

    5. Chapter 3: CTC Segments Exercise: Podcasting Continued

    6. Chapter 4: CTC Segments Exercise: Video Phone

    7. Chapter 4 Quiz: Video Phone

    8. Chapter 4: CTC Segments Exercise: Video Phone Continued

    9. Chapter 5: CTC Segments Exercise: Flip Phone/Landline

    10. Chapter 5 Quiz: Flip Phone/Landline

    11. Chapter 5: CTC Segments Exercise: Flip Phone/Landline Continued

    12. Chapter 6: CTC Segments Exercise: Electric/Hybrid Vehicles

    13. Chapter 6 Quiz: Electric/Hybrid Vehicles

    14. Chapter 6: CTC Segments Exercise: Electric/Hybrid Vehicles Continued

    15. Chapter 7: CTC Segments Exercise: AI Virtual Assistant

    16. Chapter 7 Quiz: AI Virtual Assistant

    17. Chapter 7: CTC Segments Exercise: AI Virtual Assistant Continued

    18. Chapter 8: CTC Segments Exercise: Self-Driving Vehicles

    19. Chapter 8 Quiz: Self-Driving Vehicles

    20. Chapter 8: CTC Segments Exercise: Self-Driving Vehicles Continued

    21. Chapter 9: CTC Segments Exercise: Broadcast Radio/TV

    22. Chapter 9 Quiz: Broadcast Radio/TV

    23. Chapter 9: CTC Segments Exercise: Broadcast Radio/TV Continued

    24. Chapter 10: Understanding the CTC Market Segments

    25. Chapter 11: The Chasm: The Beachhead Market

    26. Chapter 12: CTC & Lean Startup

    27. Chapter 13: the CTC Code

    28. Chapter 14: CTC for Deep Tech

    29. Chapter 15: CTC for Licensing

    30. Chapter 16: Crossing the Chasm Wrap Up

    31. Chapter 17: Ecosystem Mapping

    32. Chapter 18: Definition of a Beachhead Market

    33. Crossing the Chasm Application Exercise

    34. Crossing the Chasm Resources

    1. Commercialization Pathways Introduction

    2. Licensing - Chapter 1: It Starts with Discovery

    3. Licensing - Chapter 2: Commercialization: Finding a Path and a Partner

    4. Licensing - Chapter 3: Working with Industry: Agreements

    5. Licensing - Chapter 4: Working with Industry; Building Relationships & Understanding Industry Culture

    6. Licensing Application Exercise

    7. Pathways for University Technology: Startup or Established Company

    8. Teams - Chapter 1: Growing Your Team

    9. Teams - Chapter 2: Importance of Team

    10. Teams - Chapter 3: Building & Managing Your Team

    11. Teams - Chapter 4: Risks of Team Fallout

    12. Teams - Chapter 5: Corporate Governance

    13. Teams Application Exercise

    14. Commercialization Pathways Resources

    15. Halfway Point Slide Update

    1. Chapter 1: Ready, Fire, Aim Intro

    2. Chapter 2: SBIR Overview

    3. Chapter 3: Ready, Fire, Aim Problem

    4. Chapter 4: Ready, Fire, Aim What Went Wrong?

    5. Chapter 5: Why Aren't We Doing This?

    6. Chapter 6: Application Myth #1

    7. Chapter 7: Myth #2

    8. Chapter 8: Myth #3

    9. Chapter 9 : Myth #4

    10. Chapter 10: Myth #5

    11. Chapter 11: Conclusion

    12. Session 6 Optional Resources

About this course

  • Free
  • 123 lessons
  • 7.5 hours of video content

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