Launch Blue Pre-Seed Incubator

This course focuses on training the lean startup practices while working to develop a scalable, repeatable business model.

Interested in this course? Email us at [email protected]

Course curriculum

1. Course Player Walkthrough
2. Pre-seed Accelerator Course Intro
1. Session 1 Summary
2. Chapter 1: Intro
3. Chapter 2: "The Lean Startup" Overview - Optional
4. Chapter 3: VSC 1: Value Creation in Startups
5. VCS Quiz: What is the x-axis?
6. Chapter 4: VCS 2
7. Chapter 5: ROI Ratio Concept
8. Chapter 6: ROI Qualitative Risk Estimation Technique
9. Chapter 7: ROI CS 1: ROI Case Study
10. ROI CS Quiz: What's wrong with this picture?
11. Chapter 8: ROI CS 2: ROI Case Study
12. ROI CS Quiz: Stage break significance
13. Chapter 9: ROI CS 3: ROI Case Study
14. Chapter 10: BML Overview
15. Chapter 11: BML Example
16. Chapter 12: MVP Overview
17. Chapter 13: MVP Example
18. Chapter 14: MVP Wrap-up
19. Chapter 15: Lean Startup Ethics
20. Chapter 16: Application Examples Introduction
21. Application Example: B2B SaaS
22. Application Example: B2C Software
23. Application Example: Deep Tech
24. Application Example: Therapeutic
25. Application Example: Investor Communications
26. Chapter 17: Customer Experiments & Identifying Your Riskiest Assumption
27. Session 1 Cohort Meeting Deliverables
28. Session 1 Optional Resources
1. Session 2 Summary
2. Chapter 1: Basic Startup Metrics
3. Chapter 2: Metrics that Matter
4. Session 2 Cohort Meeting Deliverables
5. Session 2 Optional Resources
1. Session 3 Summary
2. Chapter 1: Building Rapport
3. Chapter 2: Sales Automation
4. Chapter 3: Hiring a Salesperson
5. Session 3 Cohort Meeting Deliverables
6. Session 3 Optional Resources
1. Session 4 Summary
2. Chapter 1: Crossing the Chasm Intro
3. Chapter 2: Meet the CTC Segments
4. Chapter 3: CTC Segments Exercise: Podcasting
5. Chapter 3 Quiz: Podcasting
6. Chapter 3: CTC Segments Exercise: Podcasts Continued
7. Chapter 4: CTC Segments Exercise: Video Phone
8. Chapter 4 Quiz: Video Phone
9. Chapter 4: CTC Segments Exercise: Video Phone Continued
10. Chapter 5: CTC Segments Exercise: Flip Phone/Landline
11. Chapter 5 Quiz: Flip Phone/Landline
12. Chapter 5: CTC Segments Exercise: Flip Phone/Landline Continued
13. Chapter 6: CTC Segments Exercise: Electric/Hybrid Vehicles
14. Chapter 6 Quiz: Electric/Hybrid Vehicles
15. Chapter 6: CTC Segments Exercise: Electric/Hybrid Vehicles Continued
16. Chapter 7: CTC Segments Exercise: AI Virtual Assistant
17. Chapter 7 Quiz: AI Virtual Assistant
18. Chapter 7: CTC Segments Exercise: AI Virtual Assistant Continued
19. Chapter 8: CTC Segments Exercise: Self-Driving Vehicles
20. Chapter 8 Quiz: Self-Driving Vehicles
21. Chapter 8: CTC Segments Exercise: Self-Driving Vehicles Continued
22. Chapter 9: CTC Segments Exercise: Broadcast Radio/TV
23. Chapter 9 Quiz: Broadcast Radio/TV
24. Chapter 9: CTC Segments Exercise: Broadcast Radio/TV Continued
25. Chapter 10: Understanding the CTC Market Segments
26. Chapter 11: The Chasm; The Beachhead Market
27. Chapter 12: CTC & Lean Startup
28. Chapter 13: The CTC Code
29. Chapter 14: CTC for B2C
30. Chapter 15: CTC for Fundraising
31. Chapter 16: CTC for Deep Tech
32. Chapter 17: Wrap-up
33. Crossing The Chasm Canvas Introduction
34. Session 4 Cohort Meeting Deliverables
35. Session 4 Optional Resources
1. Session 5 Summary
2. Chapter 1: Investment 101 Intro
3. Chapter 2: Intro to Startup Investing
4. Chapter 3: Risk, Risk, Risk
5. Chapter 4: Startup Fundraising Expectations
6. Chapter 5: Startup Financing Plan
7. Chapter 6: Funding Round, Lead Investor, Syndication
8. Chapter 7: Startup Investing Logistics
9. Chapter 8: Key Angel Investor Tax Credits
10. Chapter 9: Startup Fundraising Ethics
11. Chapter 10: Corporate Structures
12. Chapter 11: Investment Instruments Overview
13. Chapter 12: Investment Groups
14. Chapter 13: Investment Process
15. Session 5 Cohort Meeting Deliverables
16. Session 5 Optional Resources
1. Session 6 Summary
2. Chapter 1: What Resources Do You Need to Fundraise
3. Chapter 2: How Do You Build Trust and Inspire Confidence
4. Chapter 3: Top Five Tactics Review
5. Chapter 4: Example Timeline
6. Session 6 Cohort Meeting Deliverables
7. Session 6 Optional Resources
1. Session 7 Summary
2. Elevator Pitch Secrets with Gordon Daugherty
3. Chapter 1: Art of the Pitch Intro
4. Chapter 2: Introduction
5. Chapter 3: Problem
6. Chapter 4: Your Unique Solution
7. Chapter 5: Business Model
8. Chapter 6: Market
9. Chapter 7: Traction
10. Chapter 8: Competition
11. Chapter 9: Sustainable Competitive Advantage
12. Chapter 10: Financials
13. Chapter 11: Team
14. Chapter 12: Exit
15. Chapter 13: Investment Ask
16. Chapter 14: Thank You & Contact Info
17. Chapter 15: Final Thoughts
18. Session 7 Cohort Meeting Deliverables
19. Final Pitch Deliverables
20. Session 7 Optional Resources
1. Session 8 Summary
2. Chapter 1: Basic Vocabulary of Fundraising
3. Chapter 2: Finding Investors
4. Chapter 3: Running the Campaign
5. Chapter 4: Negotiating Valuation
6. Session 8 Cohort Meeting Deliverables
7. Session 8 Optional Resources
1. Session 9 Summary
2. Chapter 1: Intro
3. Chapter 2: Three Lines of Business
4. Chapter 3: Brand Equity
5. Chapter 4: Awareness
6. Chapter 5: Image
7. Chapter 6: Positioning
8. Session 9 Cohort Meeting Deliverables
1. Session 10 Summary
2. Chapter 1: What is Unit Economics?
3. Chapter 2: Unit Economics: Single-Sale Model
4. Chapter 3: Unit Economics: Recurring Revenue
5. Chapter 4: Deciding What Units to Measure
6. Chapter 5: Customer Acquisition Cost
7. Chapter 6: Churn Rate
8. Chapter 7: Acronyms to Know
9. Chapter 8: CAC Payback Period
10. Chapter 9: Best Practices
11. Session 10 Cohort Meeting Deliverables
12. Session 10 Optional Resources
1. Session 11 Cohort Meeting Deliverables
1. Customer Discovery | Mom Test Session Summary
2. Chapter 1: Why Do Discovery?
3. Chapter 2: How No to Do Discovery
4. Chapter 3: How to Do Discovery
5. Chapter 4: Corporate Discovery
6. Chapter 5: Who Do I Talk To
7. Chapter 6: When Do I Stop Doing Discovery
8. Chapter 7: Customer Discovery for Product Verification
9. Chapter 8: Clear Buying Signals
1. Stage Gate Session Summary
2. Chapter 1: Agile Stage Gate Overview
3. Chapter 2: Gates 0-4
4. Chapter 3: Marketing Program
5. Chapter 4: Success vs Failure
6. Chapter 5: Pitch Deck Essentials
7. Chapter 6: Q&A

About this course

Free
163 lessons
13 hours of video content

Discover your potential, starting today

Enroll today

Launch Blue Pre-Seed Incubator

Course curriculum

Welcome to Launch Blue Pre-seed Incubator

Session 1: De-risking & Product Development / Experiments

Session 2: What is Your Metric That Matters?

Session 3: Sales

Session 4: Crossing the Chasm

Session 5: Investment 101

Session 6: Preparing the Raise

Session 7: Art of the Pitch

Session 8: Executing the Fundraising Campaign

Session 9: Marketing & Branding with Adam Brown

Session 10: Startup Financials with Greg Langdon

Session 11: What's Next?

Supplemental: Customer Discovery | Mom Test

Supplemental: Stage Gate

About this course

Discover your potential, starting today