Launch Blue UAccel
The Launch Blue UAccel Program Course focuses on doing customer discovery to find out the potential market for your technology and how to leverage resources and your team to successfully bring your technology to that market.
Course Player Walkthrough
UAccel Course Intro
Session 1 Summary
Chapter 1: Why We Do Discovery
Chapter 2: How Not to Do Discovery
Chapter 3: How to Do Discovery
Chapter 4: Corporate Discovery
Chapter 5: Who Do I Talk To
Chapter 6: When Do I Stop Doing Discovery
Session 1 Deliverables
Session 1 Optional Resources
Session 2 Summary
Chapter 1: Crossing the Chasm Intro
Chapter 2: Meet the CTC Segments
Chapter 3: CTC Segments Exercise: Podcasting
Chapter 3 Quiz : Podcasting
Chapter 3: CTC Segments Exercise: Podcasting Continued
Chapter 4: CTC Segments Exercise: Video Phone
Chapter 4 Quiz: Video Phone
Chapter 4: CTC Segments Exercise: Video Phone Continued
Chapter 5: CTC Segments Exercise: Flip Phone/Landline
Chapter 5 Quiz: Flip Phone/Landline
Chapter 5: CTC Segments Exercise: Flip Phone/Landline Continued
Chapter 6: CTC Segments Exercise: Electric/Hybrid Vehicles
Chapter 6 Quiz: Electric/Hybrid Vehicles
Chapter 6: CTC Segments Exercise: Electric/Hybrid Vehicles Continued
Chapter 7: CTC Segments Exercise: AI Virtual Assistant
Chapter 7 Quiz: AI Virtual Assistant
Chapter 7: CTC Segments Exercise: AI Virtual Assistant Continued
Chapter 8: CTC Segments Exercise: Self-Driving Vehicles
Chapter 8 Quiz: Self-Driving Vehicles
Chapter 8: CTC Segments Exercise: Self-Driving Vehicles Continued
Chapter 9: CTC Segments Exercise: Broadcast Radio/TV
Chapter 9 Quiz: Broadcast Radio/TV
Chapter 9: CTC Segments Exercise: Broadcast Radio/TV Continued
Chapter 10: Understanding the CTC Market Segments
Chapter 11: The Chasm: The Beachhead Market
Chapter 12: CTC & Lean Startup
Chapter 13: the CTC Code
Chapter 14: CTC for Deep Tech
Chapter 15: CTC for Licensing
Chapter 16: Wrap Up
Session 2 Application Exercises
Session 2 Optional Resources
Session 3 Summary
Chapter 1: Introduction
Chapter 2: "The Lean Startup" Overview
Chapter 3: VCS 1: Value Creation in Startups
VSC Quiz: What is the x-axis?
Chapter 4: VCS 2
Chapter 5: ROI Ratio Concept
Chapter 6: ROI Qualitative Risk Estimation Technique
Chapter 7: ROI CS 1 - ROI Case Study
ROI CS Quiz: What's wrong with this picture?
Chapter 8: ROI CS 2 - ROI Case Study
ROI CS Quiz: Stage Break Significance
Chapter 9: ROI CS 3 - ROI Case Study
Chapter 10: BML Overview
Chapter 11: BML Example
Chapter 12: MVP Overview
Chapter 13: MVP Example
Chapter 14: MVP Wrap-up
Chapter 15: Lean Startup Ethics
Chapter 16: Application Examples Intro
Application Example: B2C Software
Application Example: B2B Saas
Application Example: Deep Tech
Application Exercise: Therapeutic
Application Example: Investor Communications
Chapter 17: Customer Discovery For Product Verification
Chapter 18: Clear Buying Signals
Session 3 Application Exercises
Session 3 Optional Resources
Session 4 Summary
Session 4 Intro: Choose Your Adventure
Licensing Path - Chapter 1: It Starts with Discovery
Licensing Path - Chapter 2: Commercialization: Finding a Path and a Partner
Licensing Path - Chapter 3: Working with Industry: Agreements
Licensing Path - Chapter 4: Working with Industry; Building Relationships & Understanding Industry Culture
Licensing Path - Application Exercises
Startup Path - Chapter 1: Teams Intro
Startup Path - Chapter 2: Importance of Team
Startup Path - Chapter 3: Building & Managing Your Team
Startup Path - Chapter 4: Risks of Team Fallout
Startup Path - Chapter 5: Corporate Governance
Startup Path - Application Exercises
Session 4 Optional Resources
Session 5 Summary
Chapter 1: Identify Your Audience
Chapter 2: Communicate Effectively with Your Audience
Chapter 3: Connect Through Storytelling
Chapter 4: Final Presentation Content and Design Tips
Introduction to Final Presentation Examples
Example 1 - BumptUp
Example 2 - ExpFlow
Example 3 - Cursor
Example 4 - Atterogen
Final Presentation - Cohort Deliverable